---

Legacy MedSpa & Clinics : I'm Me

Campaign Gallery :



Launch the Legacy Website
View the Legacy TV Campaign
Download the Legacy PDF Case Study

The physicians and owners of XRC Medical Imaging, an interventional radiology clinic in South Bend, Indiana, approached us with their need to launch a totally new set of medical facilities, Legacy Vein Clinics and Legacy MedSpas. At the time, in 2006, XRC didn’t even have a name for the clinics, let alone the comprehensive marketing system that we worked with them to build. Every element of the new corporate identity, broadcast and periodical advertising, print collateral and electronic marketing communications have been created as a unified voice to establish the new Legacy Clinics and communicate the professionalism and care that their doctors embody.

A campaign theme that empowers the patient and speaks directly to the benefit of freedom from the constraints of painful, debilitating spider and varicose veins or simply not looking like oneself in the mirror has been quickly established. “I’m free” is used to tell the compelling story of people treated at the Vein Clinics and “I’m me” gives voice to the people given a new life through laser and chemical-based skin treatments.

---