Knowledge : the Brainblaze Advertising blog

Let's get local.

If you own a business, you should visit these links ASAP and get you info current. It's a great way to get free SEO exposure very quickly and effectively...

http://www.google.com/business/placesforbusiness/

http://www.bingplaces.com/

http://listings.local.yahoo.com/overview.php

http://adsolutions.yp.com

 

   

What is the Difference Between Web Hosting vs URL Address?

Thanks to http://www.howtourl.com/ for this great article...

Web Hosting and URL addresses or domain names are different services and products. However, web hosting and URL website addresses need each other to work and accomplish what each is intended to do.

A URL address is like a name or a label. You can’t store files used in the creation and display of a website with just a URL address (domain). You need web hosting as storage space for your website files and content. A web host also connects to the internet so the combination of URL website address plus website files on your web host can be seen by the whole world.

It’s analogous to a can of Coke. The Coke label of “Coca-Cola” can’t be used to store the Coke, it is the can itself stores the Coke. The label is the URL address, the can is the web host. The same label can be stuck to any bottle the manufacturer wants.

Because a URL or domain name and web hosting are separated, the benefit is that once you become the rightful owner of the “label”, you can choose whatever “bottle” you want. Coca cola can choose whatever bottle they want. If you are the rightful owner of a domain name, you can choose whatever web host you want and you can change your web host anytime you want. In other words, if you buy a domain at GoDaddy, you can use web hosting at HostGator for example.

Gaining the rights to a URL address, assuming it’s an available URL address, is as easy as paying a registration fee for each year you control the domain. You can always renew the URL before the URL expires. If you need web hosting, find the best website hosting services company here.
   

Tips & Advice : Joomla SEF URLs

This is the easy way to get Search Engine Friendly URLs on Joomla (1.5 at least)

1. Download this file

2. Upload it to your root Joomla site folder

3. Rename it to .htaccess

4. Turn on SEF URLs and Mod Rewrite in Global Configuration

5. Celebrate

   

Tips & Advice : Pre-Press for Non-Designers

So you've designed a flyer or something nice for your sales team, or you received a file from your designer and it's time to print them up. Here are a few tips to make your life easier and help insure you don't end up making a lot of mistakes that fill up your recycling bin. Printing Pre-Press is art and science and should usually be left to the professionals. But hey, we're all looking to save a buck and it seems like it should be easy.

1. Just because it's on your screen, doesn't mean it will look good on paper. ALWAYS get a hi-res proof done of any file you are sending to print to make sure everything looks good.

2. ALWAYS ask your designer (if you're using one) for a final, press ready version of the file you're working on. Do not assume a proof is a final, print ready file.

3. Learn what "rich" black means.

4. Proofread your text. Proofread your text again. The best technique I've found is to read each word individually BACKWARDS. This forces you to look at each word instead of letting your mind assume it's correct.

5. Just because spellcheck doesn't find a misspelling doesn't mean it's correct. When you want to say "your print job" but write "you're print job" spellcheck will think everything is aok.

6. Learn what CMYK color is and make sure all of your files are set up accordingly.

7. General knowledge says that photographic or bitmapped images need to be 300dpi at full size. This isn't really true. You actually need 1.5 times the linescreen you will be using. That means unless you're using 200lpi, 300dpi is overkill.

8. Word is probably the worst program you can use to prepare a print file. Buy and learn Adobe InDesign, the industry standard for digital print production.

Hopefully these will help you, as I think of more I'll try to add them.

 

 

   

TECH TIP : Best Logo Resource

Do you ever need a high quality vector logo file for a project? The best resource I've found is www.seeklogo.com - check it out.
   

TECH NOTE : YouTube Video to JW Longtail

How2 : YouTube Video to JW Longtail


1. Upload Video to YouTube

2. Create Playlist, copy the playlist ID. NOTE : Don't copy the "PL" at the end ( example = http://www.youtube.com/playlist?list=PLBD968C4F261819C7 ), just use the "BD968C4F261819C7" part.


3. Go to "Saving and Collecting Videos > Playlist > Get" on this page to convert playlist to XML Feed : http://gdata.youtube.com/demo/index.html

4. Feed will look like : http://gdata.youtube.com/feeds/api/playlists/6751A9FD6238DBBF - BIG NOTE : add this code at the end to make sure to load the most videos "?max-results=50"

5. Install Longtail Plugin for WP

6. Go to Longtail WP Plugin setup config and customize your player.

5. Place this code anywhere in a WP article to show video & playlist : [jwplayer config = "YouRock" file = "http://gdata.youtube.com/feeds/api/playlists/6751A9FD6238DBBF"]



Notes :

1. Longtail Reference : http://goo.gl/MYuEr

2. Longtail Wizard : http://goo.gl/YL2vw - NOTE : If some of your Youtube Videos in a playlist aren't showing up, test them in the YouTube Video section on this page. Some videos are restricted from plaing in embeded players!

3. PLAYLIST Manual Embed Code Example =

<p><div style="margin-left: 30px; margin-bottom: 30px; float: right"/>
<script type='text/javascript' src='http://player.longtailvideo.com/jwplayer.js'></script>
<div id='mediaspace'>accolo cloud recruiting</div>
<script type='text/javascript'>
jwplayer('mediaspace').setup({
'flashplayer': 'http://player.longtailvideo.com/player.swf',
'playlistfile': 'http://gdata.youtube.com/feeds/api/playlists/6C7D7A341FD380F0',
'image': 'http://www.accolo.com/wp-content/uploads/2011/05/accolo-cloud-recruiting-2.png',
'backcolor': 'ff5a00',
'frontcolor': 'FFFFFF',
'lightcolor': 'FFFFFF',
'screencolor': '001e48',
'controlbar': 'bottom',
'width': '400',
'height': '320'
});
</script>
</div></p>


4. SINGLE VIDEO Manual Embed Code Example =

<p><div style="margin-left: 30px; margin-bottom: 30px; float: right"/>
<script type='text/javascript' src='http://player.longtailvideo.com/jwplayer.js'></script></p>
<div id='mediaspace'>accolo cloud recruiting</div>
<p><script type='text/javascript'>
jwplayer('mediaspace').setup({
'image': 'http://www.accolo.com/wp-content/uploads/2005/04/cloud-poster-frame.jpg',
'flashplayer': 'http://player.longtailvideo.com/player.swf',
'file': 'http://www.youtube.com/watch?v=dDxrvWahSj4',
'controlbar': 'over',
'icons': 'false',
'backcolor': 'ff5a00',
'frontcolor': 'FFFFFF',
'lightcolor': 'FFFFFF',
'screencolor': '001e48',
'controlbar': 'bottom',
'width': '400',
'height': '321'
});
</script>
</div>
</p>

 

5. Shortcode Playlist When using the Wordpress Longtail Video Plugin :

[jwplayer playlistfile = "http://gdata.youtube.com/feeds/api/playlists/BD968C4F261819C7"]

   

Add This Preferred Code Reference

All of the Addthis buttons you could ever want. Raw code is below :



 

<!-- AddThis Button BEGIN -->

<div class="addthis_toolbox addthis_default_style addthis_32x32_style">
<a class="addthis_button_preferred_1"></a>
<a class="addthis_button_preferred_2"></a>
<a class="addthis_button_preferred_3"></a>
<a class="addthis_button_preferred_4"></a>
<a class="addthis_button_preferred_5"></a>
<a class="addthis_button_preferred_6"></a>
<a class="addthis_button_preferred_7"></a>
<a class="addthis_button_preferred_8"></a>
<a class="addthis_button_preferred_9"></a>
<a class="addthis_button_preferred_10"></a>
<a class="addthis_button_preferred_11"></a>
<a class="addthis_button_preferred_12"></a>
<a class="addthis_button_preferred_13"></a>
<a class="addthis_button_preferred_14"></a>
<a class="addthis_button_preferred_15"></a>
<a class="addthis_button_preferred_16"></a>
<a class="addthis_button_preferred_17"></a>
<a class="addthis_button_preferred_18"></a>
<a class="addthis_button_preferred_19"></a>
<a class="addthis_button_preferred_20"></a>
<a class="addthis_button_preferred_20"></a>
<a class="addthis_button_preferred_21"></a>
<a class="addthis_button_preferred_22"></a>
<a class="addthis_button_preferred_23"></a>
<a class="addthis_button_preferred_24"></a>
<a class="addthis_button_preferred_25"></a>
<a class="addthis_button_preferred_26"></a>
<a class="addthis_button_preferred_27"></a>
<a class="addthis_button_preferred_28"></a>
<a class="addthis_button_preferred_29"></a>
<a class="addthis_button_preferred_30"></a>
<a class="addthis_button_compact"></a>
<a class="addthis_counter addthis_bubble_style"></a>

</div>
<script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js#pubid=xa-4e2ef1200185b6ca"></script>
<!-- AddThis Button END -->

<br />
<br />

<!-- AddThis Button BEGIN -->
<div class="addthis_toolbox addthis_default_style addthis_16x16_style">
<a class="addthis_button_preferred_1"></a>
<a class="addthis_button_preferred_2"></a>
<a class="addthis_button_preferred_3"></a>
<a class="addthis_button_preferred_4"></a>
<a class="addthis_button_preferred_5"></a>
<a class="addthis_button_preferred_6"></a>
<a class="addthis_button_preferred_7"></a>
<a class="addthis_button_preferred_8"></a>
<a class="addthis_button_preferred_9"></a>
<a class="addthis_button_preferred_10"></a>
<a class="addthis_button_preferred_11"></a>
<a class="addthis_button_preferred_12"></a>
<a class="addthis_button_preferred_13"></a>
<a class="addthis_button_preferred_14"></a>
<a class="addthis_button_preferred_15"></a>
<a class="addthis_button_preferred_16"></a>
<a class="addthis_button_preferred_17"></a>
<a class="addthis_button_preferred_18"></a>
<a class="addthis_button_preferred_19"></a>
<a class="addthis_button_preferred_20"></a>
<a class="addthis_button_preferred_20"></a>
<a class="addthis_button_preferred_21"></a>
<a class="addthis_button_preferred_22"></a>
<a class="addthis_button_preferred_23"></a>
<a class="addthis_button_preferred_24"></a>
<a class="addthis_button_preferred_25"></a>
<a class="addthis_button_preferred_26"></a>
<a class="addthis_button_preferred_27"></a>
<a class="addthis_button_preferred_28"></a>
<a class="addthis_button_preferred_29"></a>
<a class="addthis_button_preferred_30"></a>
<a class="addthis_button_compact"></a>
<a class="addthis_counter addthis_bubble_style"></a>

</div>
<script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js#pubid=xa-4e2ef1200185b6ca"></script>
<!-- AddThis Button END -->

 

   

TECH NOTE : Nice little bit of Facebook Code

Put this on any page and voila! a Facebook Wall post!

<div class="addthis_toolbox addthis_default_style ">
<a class="addthis_button_preferred_1"></a>
</div>
<script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js#pubid=xa-4ddff6e93576e341"></script>

   

TECHNOTE : Floating Nav

Cool script to float a nav.

http://www.jtricks.com/javascript/navigation/floating.html

   

DUXIANA Banner Ads

Just finished a banner ad campaign for DUXIANA premium beds. Pretty cool...

http://www.brainblaze.com/review/dux/promobanners/

   

TECH NOTE : Mac Battery Conditioning

web_linksYour Mac battery has an internal microprocessor that provides an estimate of the amount of energy in the battery as it charges and discharges. The battery needs to be recalibrated from time to time to keep the onscreen battery time and percent display accurate and to keep the battery operating at maximum efficiency. You should perform this procedure when you first use your computer and then every few months after that. If you normally leave your Apple portable computer connected to AC power and very rarely use it on battery power you may want to perform this process once a month.

1. Charge until green
2. Rest system 2 hours (ok to use plugged in)
3. Disconnect while on and run down battery completely until auto sleep
4. Turn off for 5 hours
5. Fully charge again

Recalibrate Typical Day Schedule :

X = Charge until green
1:30 = Rest system 2 hours (ok to use plugged in)
3:30 = Disconnect while on and run down battery completely until auto sleep
5:30 = Turn off for 5 hours
10:30 = Fully charge again

   

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Enjoy viewing our portfolio and learning about how we approach advertising and design communications,
then contact us for a free initial consultation at 415.250.3020 or info@brainblaze.com

Brainblaze Advertising and Design is a full service ad agency dedicated to developing intriguing, compelling marketing communications with intelligence and impact to move people to action. We are located in Marin County, California, just north of San Francisco across the Golden Gate Bridge. We specialize in marketing for financial, high-tech, sports, entertainment, communications, artist and service-based clientele serving businesses of all sizes. This site may include some images that were used as comps for clients and if you wish any removed, please just ask. Presentation comps are an integral part of advertising. Brainblaze = Creativity to Burn. ©1999-2013 Brainblaze Advertising - All Rights Reserved.
Get in touch :

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phone : 415.250.3020
email : info@brainblaze.com
355 Scenic Road
Fairfax, California
94930

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